Do you want to fly?
We had to go for a ride - there was no other choice.
It was, in my opinion, well worth the money (although it was eventually sponsored by Dad, who didn't even want to go up in the first place) to be on top of the world and to say that we rode on the world's tallest observation wheel. For just a few seconds, when we were right on top, it was a scary yet amazing feeling sitting on the edge of space, balancing on at tip of the atmosphere. And then you descend and return to earth.
The children enjoyed it - although I suspect the Nigel was just busy looking for WRXes on the ECP 165 meters below.